CASE STUDIES

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magic moments - st aidan's 

The Why

To highlight the first-class educational experience available for students and families at St. Aidan’s and establish a strong brand image of praise, respect and admiration for the structure and support that St Aidans offers its students.

The What:

A series of light-hearted videos that showcase the genuine enthusiasm and unique perspectives of the teaching staff at St. Aidan’s.

Learning is one of the greatest pursuits in life. And when we are given the right blend of inspiration, support, resources and structure, learning becomes something that invigorates and nourishes our soul.

Through continued support, collective empowerment, and learning in a real-world environment, students at St. Aidan’s are privileged in their experience of one of the best educations in Queensland and Australia.

But what about the teachers at St. Aidan’s? What encourages them to craft lessons that support the St. Aidan’s student’s growth, both inside and outside the classroom environment?

The team from St Aidan’s approached TheStoryBoxes with the initial concept to share the untold stories of their amazing educators. Their thought was that through this humanising campaign potential families enrolling at St Aidan’s would be reassured that their children were under the guidance of professional, passionate individuals and trust in the school’s approach to education.

In wanting to make the campaign as real and engaging as possible, TheStoryBoxes team crafted an original concept that focused on the central theme of “Magic Moments” - the everyday occasions that seem remote from the average school life experience, and which reaffirm a teacher’s desire to teach.

It was decided that the episodes would be presented from the perspective of a student investigating these “Magic Moments” and emphasise the strong, guiding relationships existing between staff and students in the classroom.

Since its initial digital and cinema release in 2016, the campaign spiked an increase in enrolments and as such, was revisited and updated for new, emerging audiences in 2017, with a similar success and increase in enrolments.

 

Feature 2

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Feature 3

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